En cualquier empresa es clave administrar bien los recursos y, a menudo, en momentos complicados invertir en algo “intangible” como ventas y marketing pasa a segundo plano en favor de otras áreas más operacionales. Es cierto que debemos hacer todo lo posible para que...
The strategic collaboration of the marketing and sales areas contributes to the company’s growth, not only in sales, but also in reputation. Marketing plan, Social Selling, Inbound Marketing, E-mail marketing, advertising management…
3
Premium Selling
Understand the specificities of social clubs and luxury accommodations. This allows us to develop the right business strategy.
2
Commercial Management
Execution of the commercial plan: global reach to guarantee the achievement of goals: contracting, strategic alliances, upselling and cross-selling, events…
Control and monitoring: identify and analyse indicators to know the effectiveness of the actions.
Professional events: essential for building relationships, detecting business opportunities and enhancing the brand image.
Revenue management: allows to optimize occupations and income. It is not only about selling more, but also about selling better.
Procedures:the involvement of the whole team in sales is key to achieve objectives. The manuals help to work more efficiently and offer better service.
1
Commercial audit and consultancy
Audit: analysis of the commercial area. This is the starting point for developing a successful commercial strategy.
Commercial strategy: define the commercial objectives and the action plan to achieve them.
Openings: the commercial strategy must begin before the opening and contemplate specific actions to be taken on the opening.
Comentarios recientes