Strategy and control as tools for efficient sales management
In the game of golf, strategy is fundamental. The best players talk about planning, mental control and perseverance which, combined with good technique and, why not, a little luck, make the perfect combination for a great round. In business, and in sales, which is...
What we need to know before selling golf
Golf is a very broad concept that goes far beyond the professional sport and amateur play. For many it has become a lifestyle, the reason for a trip or a major sporting event to enjoy live. This means there are different types of golf customers who need value...
Golf destinations and destinations with golf: what can golf bring to your hotel?
We sometimes tend to pigeonhole our establishments into the star segments they were originally conceived for: sun and beach, city hotels, etc. Specialisation is the right approach; differentiation is what positions us with customers and against competitors....
Digital marketing: how can it help make your golf club more profitable?
We could say that marketing is, quite simply, a discipline that provides, designs or builds tools to help achieve the company’s sales objectives. That is why no company, or almost none, can afford to do without it. Marketing has traditionally been associated...
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