The consultancy led by Ana Torres was created to help clubs, resorts and hotels that lack a dedicated sales structure or need advice in this segment.

Real Golf Studio (RGS) is a new consultancy that contributes to the golf market with an innovative proposal combining the latest trends in Sales and Marketing. It targets clubs, resorts and hotels without a specific sales structure —that is, without an in-house sales department— or that need advice to improve their positioning in this segment: “RGS was born from seeing
how sales are managed in this type of business and watching business opportunities being lost. Our purpose is to help clients take a quantitative and qualitative leap in golf sales, in a coherent and, above all, profitable way,”
explains Ana Torres, founder of the initiative.

Real Golf Studio covers every aspect of the sales area. From the sales audit and the sales plan to attending professional events, without forgetting others as important as contracting or account follow-up. It also offers revenue management
for courses and special programmes for openings. The range of services is completed with advice and specific marketing actions, especially digital and inbound marketing, the natural complement to sales.

“Although we offer standard service packages, for us every project is unique. The first step is to get to know the product and each client’s concerns and needs, and then put together a tailored work proposal,” Torres explains.

More than 10 years’ experience
The visible head of this project is Ana Torres, a professional who has worked in the golf sector since 2005. Nearly 15 years in different sales positions at hotels, resorts and golf courses on the Costa de la Luz, the Costa del Sol and in Sotogrande. Islantilla
Golf Resort, Precise Resort El Rompido, La Cala Resort and La Reserva Club are some of the establishments where she has built her career, giving her a broad view of golf tourism by area and product type.

The Real Golf Studio concept can be implemented as part of the structure of many clubs and hotels: “We join companies to add value, becoming part of the sales or management team and working hand in hand to give them a place, or a better position, in the golf segment,” says Ana Torres.